- Worked in partnership with PSP Sports and the College Sports Communicators (formerly CoSIDA) and AP to create a sponsorship package for CalHOPE — a multi-level marketing campaign run by California’s Department of Health Care Services (DHCS) to connect people with vital mental health and wellness resources and information to help them find their way during difficult times.
- The CalHOPE Courage Award -awarded since 2022 – honors student-athletes at California colleges and universities who have overcome the stress, anxiety, and mental trauma associated with personal hardships and adversity.
- Agency managed all aspects of the program including the establishment of a website, social media handles, the nomination process with college sports information directors, high-profile award presentation events and media outreach.
- Managed social media handles for both IG and X creating and distributing content including; graphics, videos, interviews and IG takeovers by honorees.
- Worked closely with members of the Governor’s Council on Physical Fitness & Mental Well-Being including; First Partner Jenifer Siebel-Newsom, Ronnie Lott, Brandi Chastain, Dave Stewart, Kristi Yamaguchi and others to participate in award presentations and PR activities.
LEARN MORE AT: www.CalHOPECourageAward.org
