Serve as the PR agency of record for North America’s only 24-hour fishing lifestyle channel from 2008 to 2011.
Activities included:
- TV industry, trade and fishing/outdoor industry publicity
- Develop comprehensive PR campaigns at prominent TV and outdoor industry events including CTAM and ICAST
- Implement targeted PR initiatives for WFN promotional campaigns with distribution partners, including special events with celebrity anglers such as NFL great Jay Novacek and MLB legend Kent Hrbek
- Leverage network’s partnership with conservation organizations such as Trout Unlimited and IGFA
