WFN: World Fishing Network

Serve as the PR agency of record for North America’s only 24-hour fishing lifestyle channel from 2008 to 2011.

Activities included:

  • TV industry, trade and fishing/outdoor industry publicity
  • Develop comprehensive PR campaigns at prominent TV and outdoor industry events including CTAM and ICAST
  • Implement targeted PR initiatives for WFN promotional campaigns with distribution partners, including special events with celebrity anglers such as NFL great Jay Novacek and MLB legend Kent Hrbek
  • Leverage network’s partnership with conservation organizations such as Trout Unlimited and IGFA

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