- Served as the brand’s public relations firm for the U.S. product launch from 2011-2014 targeting both consumer and running industry trade publicity.
- Generated more than 75 product features and reviews in targeted running media outlets, major consumer titles and key industry trade outlets.
- Program highlights included cover stories in two prominent industry trade publications – Running Insight and Sporting Goods Business Weekly and feature stories in ESPN Magazine and The Wall Street Journal.
- Leveraged the brands athlete endorsers including Caroline Steffen, Lesley Patterson, David Hauss and Tegla Loroupe for running industry visibility and national consumer outreach.
- Coordinated media tours with key industry executives timed with key industry trade conferences and including The Running Event, the ING New York City Marathon, Outdoor Retailer and more.
