Mayo Clinic Comeback Player of the Year

Worked in partnership with PSP Sports, the College Sports Information Director’s Association of America; the Fiesta Bowl, Associated Press and the Mayo Clinic to introduce a new awards program in 2018 honoring college football players who made a comeback in 2018 from injury, illness or other personal struggles. More than 30 college football players were honored and $30,000 was donated to scholarship funds.
Agency managed all aspects of the program including the establishment of a website and social media presence, the nomination process with CoSDA members and the voting process between Associated Press and CoSIDA.
Managed all public relations for the program which generated more than 750 million impressions via more than 800 newspaper and online articles.
Coordinated a media tour with program spokesperson Chad Pennington – and 2-time NFL Comeback Player of the Year Award winner – that generated media exposure via NFL Network, ESPN, WFAN Radio, Sports Illustrated, NY Post, Sirius Radio, SNY TV and many other national outlets.
Coordinated an event in conjunction with the Fiesta Bowl to honor the three national award winners on-field at the Fiesta Bowl.