Death Race/Spartan Race Series

  • Generated media exposure for America’s most grueling endurance challenge – The Death Race – held annually in Pittsfield, VT for 300 of the world’s most inspiring athletes from 2010-14.
  • Developed the Spartan Death Race Media Challenge which required all participating athletes to secure a local media story about themselves in advance of the event.  This resulted in more than 500 hometown media articles.
  • Managed national media coverage of the event which generated extensive national coverage by; CNN, ABC Nightline, Wall Street Journal, Washington Post, Boston Globe, the Daily Beast, Maxim, Men’s Health, 16×9 Global News and many others.
  • As part of the on-going public relations outreach for The Death Race, we work closely with the company’s sister event – the Spartan Race Series providing PR for one of the first Spartan Races (Brooklyn, 2009) and selected Spartan Race events and media days until 2014.
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