- Provided PR support for the most unique 5K held annually in New York City and historic Yankee Stadium. The event features more than 4,000 runners raising over $500,000 to benefit the Damon Runyon Cancer Research Foundation.
- Retained event spokesperson including former Yankees Roy White, Ron Blomberg, Mickey Rivers and Yankee super fan “Bald Vinny” for prominent media exposure.
- Leveraged the human-interest stories of participants/cancer survivors for compelling media coverage.
- Managed the on-site event-day media coverage which includes more than a dozen media outlets as well as a b-roll crew and event photographer.
- Represented the event from 2011 – 2013.
