HAIER ACHIEVEMENT AWARD

  • Worked in partnership with PSP Sports and the College Sports Information Directors Association of America to create a sponsorship package for deserving college student-athletes.
  • The Haier Achievement Award, conducted from 2014-2016 honored student-athletes from all sports for overcoming a variety of challenges including injury, illness or other personal struggles to excel on the field and/or in the classroom.
  • Agency managed all aspects of the program including the establishment of a website, the nomination process with CoSIDA members, presentations to the honored student-athletes, and a vote to select the honorees.
  • Secured former Baylor college basketball standout Isaiah Austin as the program spokesperson
  • Coordinated New York City media tours to generate national exposure for the programs and drive nominations.   Among the dozens of media placements were feature interviews on: MSNBC, Fox Business Network, ESPN, Sports Illustrated, The Players’ Tribune, Huffington Post, Dime Magazine, USA Today and many more.

LEARN MORE AT:  www.HaierAchievementAward.com

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