- Worked in partnership with PSP Sports, the Football Writer’s Association of America (FWAA) to support the sponsorship of the Outland Trophy by the National Foundation for Infectious Diseases (NFID).
- Create PR and marketing elements to raise awareness for the Outland Trophys and NFID’s #FightFlu public service initiative which encourages people to get their flu shots.
- Secured former Outland Trophy winner and Cleveland Browns’ great Joe Thomas to serves as the Outland Trophy ambassador.
- Conducted a two-day media tour with Thomas. First at a press conference in Washington, DC with the U.S. Surgeon General and then in New York City.
- Extensive media campaign included NFL Network, ESPN, WFAN, CNBC, Sirius/XM, CBS Radio and many others.
