Outland Trophy presented by NFID

  • Worked in partnership with PSP Sports, the Football Writer’s Association of America (FWAA) to support the sponsorship of the Outland Trophy by the  National Foundation for Infectious Diseases (NFID).
  • Create PR and marketing elements to raise awareness for the Outland Trophys and NFID’s #FightFlu public service initiative which encourages people to get their flu shots.
  • Secured former Outland Trophy winner and Cleveland Browns’ great Joe Thomas to serves as the Outland Trophy ambassador.
  • Conducted a two-day media tour with Thomas.  First at a press conference in Washington, DC with the U.S. Surgeon General and then in New York City.
  • Extensive media campaign included NFL Network, ESPN, WFAN, CNBC, Sirius/XM, CBS Radio and many others.
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