Agency provided PR support for select Red Bull special PR event/stunts. Activities included: pre-event publicity; media tours with celebrity spokespersons; on-site PR staffing and media support.

Red Bull events we supported in 2009 included:

  • Red Bull Snowscrapers — Feb. 2009: Sixteen of the world’s best snowboarders took to the air in New York City on a spectacular 90-ft state- of-the-art structure for top riders to own the iconic Manhattan skyline on the banks of the East River. The event was the largest snowboarding contest held in an urban setting in North America with the likes of Shaun White and Pat Moore competing for a piece of a $100,000 prize purse
  • Devin Hester Joins Red Bull Team — March 2009: To welcome Chicago Bears speedster Devin Hester to the athlete endorsement team with the likes of Reggie Bush, Shaun White and Lindsay Vonn, the agency coordinated a media tour with the football star featuring coverage in the NY Times, Chicago Tribune, The Sporting News, ESPN, NBC, CNBC, Comcast and Fox Business News
  • Red Bull BCOne — Nov. 2009: Sixteen dancers representing 11 different flags participated in the most important B-boy competition on the planet, Red Bull BC One. Hand-picked by experts, the world’s best break-dancers duked it out head-to-head in the place where it all began-New York City. Agency provided pre-event and on-site PR support for the competition

http://www.redbullusa.com

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